2000 – 2016
Pivotal roles in successfully introducing international luxury brands of Chloe, Arkis, and Mango into China. Experience spans marketing, public relations, media exposure, DOOH, OOH, social media (Weibo, WeChat) and event management.
2016 – 2020
Developed over 60 POS for FOREO in China airports, downtown duty-free, and border stores.
2021 – 2023
Pioneer in developing Hainan duty-free. Developed 15 POS between Sanya, Haikou, and Wanning. One of the first TR industry leaders to realize the power of Little Red Book, and tapped into its influencers to educate a new generation of consumers, and increase conversion of mainland traffic both online and offline.